Treatment

 The brief is simply to create idents for the freeview channels and to do so by creating idents of different durations. The idents can be seasonal meaning they could be applied to the different seasons in the year and they can be part of a daytime schedule meaning they can be based around breakfast time and lunchtime. I have interpreted it by finding out that ideally this needs to be created for a niche channel which does not have many viewers and this way we can create the idents in such a way so that they are memorable.

The purpose of the ident is essentially to inform the channels viewers and even educate them on what the channel may be about because the channel may showcase programmes related to the weather so we could create a seasonal ident for that channel so that the viewers have some idea what the ident is based upon.

A synopsis of my idea would be to create a ident which relates to either seasons such as autumn or winter and even to relate it around a daytime schedule because these are basic animations which all viewers would understand because the channel may be a niche channel however the majority of the viewers could be a mix of all age ranges meaning the ident could appeal to everyone who watches the channel. This way all people would understand and enjoy the ident because everyone knows it and it is not confusing. Since the ident will be based around a daytime schedule I will have people eating breakfast, lunch and dinner meals outside whilst showing the time of day such as morning,noon and night. This shows viewers that they can tune into the channel whenever they want. After each ident I will put the logo of the channel which is Dave and this will be right at the very end of the ident.

If I am doing a channel such as Dave then its core audience range from men in the 20's and 30's which is an audience of a 10 year age range an this is just the majority of their viewers so there may even be more. This being said I would have to create something which would appeal to them so apart from doing seasonal idents and daytime idents I could do idents linked to some of the programmes which are showcased on the channel.

In terms of the medium I am working in it would be television because the task is to create a variety of idents for a television channel meaning my finished product would be showcased on TV. I know this because Dave is a channel which is on TV so the medium would be television.

The running time as displayed on the brief would have to be either a 60 second and two 30 second idents or four 30 second idents and for the idents I will create it would be two 60 second idents which  would essentially be better as they would be more detailed.