Friday, 29 November 2019
Treatment
The brief is simply to create idents for the freeview channels and to do so by creating idents of different durations. The idents can be seasonal meaning they could be applied to the different seasons in the year and they can be part of a daytime schedule meaning they can be based around breakfast time and lunchtime. I have interpreted it by finding out that ideally this needs to be created for a niche channel which does not have many viewers and this way we can create the idents in such a way so that they are memorable.
The purpose of the ident is essentially to inform the channels viewers and even educate them on what the channel may be about because the channel may showcase programmes related to the weather so we could create a seasonal ident for that channel so that the viewers have some idea what the ident is based upon.
A synopsis of my idea would be to create a ident which relates to either seasons such as autumn or winter and even to relate it around a daytime schedule because these are basic animations which all viewers would understand because the channel may be a niche channel however the majority of the viewers could be a mix of all age ranges meaning the ident could appeal to everyone who watches the channel. This way all people would understand and enjoy the ident because everyone knows it and it is not confusing. Since the ident will be based around a daytime schedule I will have people eating breakfast, lunch and dinner meals outside whilst showing the time of day such as morning,noon and night. This shows viewers that they can tune into the channel whenever they want. After each ident I will put the logo of the channel which is Dave and this will be right at the very end of the ident.
If I am doing a channel such as Dave then its core audience range from men in the 20's and 30's which is an audience of a 10 year age range an this is just the majority of their viewers so there may even be more. This being said I would have to create something which would appeal to them so apart from doing seasonal idents and daytime idents I could do idents linked to some of the programmes which are showcased on the channel.
In terms of the medium I am working in it would be television because the task is to create a variety of idents for a television channel meaning my finished product would be showcased on TV. I know this because Dave is a channel which is on TV so the medium would be television.
The running time as displayed on the brief would have to be either a 60 second and two 30 second idents or four 30 second idents and for the idents I will create it would be two 60 second idents which would essentially be better as they would be more detailed.
Tuesday, 26 November 2019
Ident history p2
Dave is a channel which is available to view on Freeview and in terms of its history the channel itself was founded in 1998. The motto for the channel was "the home of witty banta"
As referenced by the official Google bio A overview for Dave would be: Dave is a British free-to-air television channel owned by UKTV, which is available in the United Kingdom and Ireland. The channel took the name Dave in October 2007, but it had been on air under various identities and formats since October 1998.
The show has been known to feature some of the most funniest and entertaining content such as Eddie eats America and other interesting and engaging programmes. The channel is owned by UKTV which is BBC studios.
There has been multiple different idents for the channel and below are some images of them:
This ident was very simple and that's why I think it was unique because it shows a waiter with a black lid which says Dave in bold writing which is good because it is not complexed and easy to read for the audience if it was hard to understand the name of the channel then viewers become uninterested and Dave lose viewers. This was created in 2016
Monday, 25 November 2019
Initial research into audio visual products
Dave
1) Dave is a television channel available to users who have sky and virgin but also to people who have freeview and the channel showcases a wide variety of entertaining shows to viewers such as "Eddie eats America" which is a show about how one of the worlds strongest man eats in his day to day life and also shows such as border force which shows how some of the biggest airports in America deal with people who try to illegally enter the country.
2)The target audience for these channels would be people who enjoy entertainment but it may also be for people who enjoy food as well. We know this because the channel showcases programmes about these topics so people who enjoy them will watch them. This could range from teens to adults as the topics and the shows presented on the channel are quite well known and of interest to many people.
3)In term of the message I think Dave tries to embrace culture in the UK because there are logos and idents of the channel with a Santa picture and a red background accompanied by Christmas decorations and lights. This shows that the message that Dave try to incorporate is that they celebrate the spirit of Christmas and religious holidays and add them into their channel which convey to the audience that they are multicultural.
4)This is a ident which was used very recently by Dave and I would describe it as simple and straight to the point which is something the channel likes to present itself as. The logo is bold and in white which makes it stand out so that the audience know what show they are watching.
If the logo was not like this then people who are watching the channel would be confused and may be mislead.
5) The overall purpose of idents for the channel is to identify what the channel is to viewers and also for branding because not only does it signify what channel is on but it also could potentially inform new viewers as to what channel they are on so it is branding itself to viewers which helps gain publicity and attract more viewers and also it is good for marketing and selling their products which in this case would be the shows they have on their channels
Food network
1) For the food network channel it is a channel which showcases the many different culinary experiences had by journalists to chefs as well just showing how different people prepare food. The shows the channel has would be popular amongst food fans and these are shows such as diners drive inns and dives which is very popular show staring Guy Fieri who is a chef and the show is about him visiting popular and iconic restaurants which were recommended by fans of the show. The channel showcases other programmes such as the pioneer women who is a home cook that likes to show us how she makes food for her family.
2) The target audience for the channel would be people who enjoy food and also could potentially be people who enjoy traveling as many of these shows have people reviewing food all over the world.
I know this because I myself have watched food network many times and often tend to enjoy the history that food has behind it as well as the different areas of the world that the shows are filmed at because it shows how different cultures eat and the type of food they eat. The target audience could be people of all age ranges because food is something that mostly everyone enjoys. So many people would watch the channel and these include people of all ages and races.
3) The logos are different colored circles so there are black circles ,white circles and also red circles. There are also logos shaped like food trays which would again signify that the channel is based around food. It is a simple lay out and is in white so it is bright and stands out.
4) The current ident is a bunch of profiteroles stacked on a table and there are decorations on it to make it look appealing and delicious to viewers which makes them want to carry on watching the channel. Faded in the background would be the picture of a kitchen which again shows the audience that the show is about food and cooking.
5) The overall purpose of this ident would be to engage the audience and also to inform them on what channel they are watching. This would also be to entertain the audience and keep them waiting for the next show to come on. Lastly it would also be for marketing/branding purposes and for instance this could be for new people who are tuning into the channel but also for current viewers who have been viewers for a long period of time. So overall there are different reasons why the ident would have a purpose but they all are mainly there to attract viewers.
1) Dave is a television channel available to users who have sky and virgin but also to people who have freeview and the channel showcases a wide variety of entertaining shows to viewers such as "Eddie eats America" which is a show about how one of the worlds strongest man eats in his day to day life and also shows such as border force which shows how some of the biggest airports in America deal with people who try to illegally enter the country.
3)In term of the message I think Dave tries to embrace culture in the UK because there are logos and idents of the channel with a Santa picture and a red background accompanied by Christmas decorations and lights. This shows that the message that Dave try to incorporate is that they celebrate the spirit of Christmas and religious holidays and add them into their channel which convey to the audience that they are multicultural.
4)This is a ident which was used very recently by Dave and I would describe it as simple and straight to the point which is something the channel likes to present itself as. The logo is bold and in white which makes it stand out so that the audience know what show they are watching.If the logo was not like this then people who are watching the channel would be confused and may be mislead.
5) The overall purpose of idents for the channel is to identify what the channel is to viewers and also for branding because not only does it signify what channel is on but it also could potentially inform new viewers as to what channel they are on so it is branding itself to viewers which helps gain publicity and attract more viewers and also it is good for marketing and selling their products which in this case would be the shows they have on their channels
Food network
1) For the food network channel it is a channel which showcases the many different culinary experiences had by journalists to chefs as well just showing how different people prepare food. The shows the channel has would be popular amongst food fans and these are shows such as diners drive inns and dives which is very popular show staring Guy Fieri who is a chef and the show is about him visiting popular and iconic restaurants which were recommended by fans of the show. The channel showcases other programmes such as the pioneer women who is a home cook that likes to show us how she makes food for her family.2) The target audience for the channel would be people who enjoy food and also could potentially be people who enjoy traveling as many of these shows have people reviewing food all over the world.
I know this because I myself have watched food network many times and often tend to enjoy the history that food has behind it as well as the different areas of the world that the shows are filmed at because it shows how different cultures eat and the type of food they eat. The target audience could be people of all age ranges because food is something that mostly everyone enjoys. So many people would watch the channel and these include people of all ages and races.
3) The logos are different colored circles so there are black circles ,white circles and also red circles. There are also logos shaped like food trays which would again signify that the channel is based around food. It is a simple lay out and is in white so it is bright and stands out.
4) The current ident is a bunch of profiteroles stacked on a table and there are decorations on it to make it look appealing and delicious to viewers which makes them want to carry on watching the channel. Faded in the background would be the picture of a kitchen which again shows the audience that the show is about food and cooking.
5) The overall purpose of this ident would be to engage the audience and also to inform them on what channel they are watching. This would also be to entertain the audience and keep them waiting for the next show to come on. Lastly it would also be for marketing/branding purposes and for instance this could be for new people who are tuning into the channel but also for current viewers who have been viewers for a long period of time. So overall there are different reasons why the ident would have a purpose but they all are mainly there to attract viewers.
Defining audio visual promos
Audio visual products definition:
A audio visual promo is a tool created by a media company which is designed to attract attention for a specific target audience about an up and coming product and the whole life cycle of that product. It is mainly released before the completion of the product simply to inform, educate and entertain the products target audience. This could also be done to potentially increase the sales of the product before it is released.
What they are: These media products have various forms and most of which are always recognizable such as a music promo which are short audio visual advertising pieces which are used to promote a music video which would be released afterwards. They may have different durations however they usually contain images of the artist and the background of where the video is filmed.
Trailers can also be done for films and tv programmes by which the target audiences can view a short piece of the film/ programme in order to gain depth and understanding about what the full piece would be about. These trailers and promos can be found through mulitple social media outlets such as youtube and Instagram.
A audio visual promo is a tool created by a media company which is designed to attract attention for a specific target audience about an up and coming product and the whole life cycle of that product. It is mainly released before the completion of the product simply to inform, educate and entertain the products target audience. This could also be done to potentially increase the sales of the product before it is released.
What they are: These media products have various forms and most of which are always recognizable such as a music promo which are short audio visual advertising pieces which are used to promote a music video which would be released afterwards. They may have different durations however they usually contain images of the artist and the background of where the video is filmed.
Trailers can also be done for films and tv programmes by which the target audiences can view a short piece of the film/ programme in order to gain depth and understanding about what the full piece would be about. These trailers and promos can be found through mulitple social media outlets such as youtube and Instagram.
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