Initial research into audio visual products

                                                                 Dave
1) Dave is a television channel available to users who have sky and virgin but also to people who have freeview and the channel showcases a wide variety of entertaining shows to viewers such as "Eddie eats America" which is a show about how one of the worlds strongest man eats in his day to day life and also shows such as border force which shows how some of the biggest airports in America deal with people who try to illegally enter the country.  

2)The target audience for these channels would be people who enjoy entertainment but it may also be for people who enjoy food as well. We know this because the channel showcases programmes about these topics so people who enjoy them will watch them. This could range from teens to adults as the topics and the shows presented on the channel are quite well known and of interest to many people.

3)In term of the message I think Dave tries to embrace culture in the UK because there are logos and idents of the channel with a Santa picture and a red background accompanied by Christmas decorations and lights. This shows that the message that Dave try to incorporate is that they celebrate  the spirit of Christmas and religious holidays and add them into their channel which convey to the audience that they are multicultural.

4)This is a ident which was used very recently by Dave and I would describe it as simple and straight to the point which is something the channel likes to present itself as. The logo is bold and in white which makes it stand out so that the audience know what show they are watching.
If the logo was not like this then people who are watching the channel would be confused and may be mislead.


5) The overall purpose of idents for the channel is to identify what the channel is to viewers and also for branding because not only does it signify what channel is on but it also could potentially inform new viewers as to what channel they are on so it is branding itself to viewers which helps gain publicity and attract more viewers  and also it is good for marketing and selling their products which in this case would be the shows they have on their channels



                                                                  Food network
1) For the food network channel it is a channel which showcases the  many different culinary experiences had by journalists to chefs as well just showing how different people prepare food. The shows the channel has would be popular amongst food fans and these are shows such as diners drive inns and dives which is very popular show staring Guy Fieri who is a chef and the show is about him visiting popular and iconic restaurants which were recommended by fans of the show. The channel showcases other programmes such as the pioneer women who is a home cook that likes to show us how she makes food for her family.


2) The target audience for the channel would be people who enjoy food and also could potentially be people who enjoy traveling as many of these shows have people reviewing food all over the world.
I know this because I myself have watched food network many times and often tend to enjoy the history that food has behind it as well as the different areas of the world that the shows are filmed at because it shows how different cultures eat and the type of food they eat. The target audience could be people of all age ranges because food is something that mostly everyone enjoys. So many people would watch the channel and these include people of all ages and races.

3) The logos are different colored circles so there are black circles ,white circles and also red circles. There are also logos shaped like food trays which would again signify that the channel is based around food. It is a simple lay out and is in white so it is bright and stands out.













4) The current ident is a bunch of profiteroles stacked on a table and there are decorations on it to make it look appealing and delicious to viewers which makes them want to carry on watching the channel. Faded in the background would be the picture of a kitchen which again shows the audience that the show is about food and cooking.

5) The overall purpose of this ident would be to engage the audience and also to inform them on what channel they are watching. This would also be to entertain the audience and keep them waiting for the next show to come on. Lastly it would also be for marketing/branding purposes and for instance this could be for new people who are tuning into the channel but also for current viewers who have been viewers for a long period of time. So overall there are different reasons why the ident would have a purpose but they all are mainly there to attract viewers.