Ident history p2

Dave is a channel which is available to view on Freeview and in terms of its history the channel itself was founded in 1998. The motto for the channel was "the home of witty banta"

As referenced by the official Google bio A overview for Dave would be: Dave is a British free-to-air television channel owned by UKTV, which is available in the United Kingdom and Ireland. The channel took the name Dave in October 2007, but it had been on air under various identities and formats since October 1998.

The show has been known to feature some of the most funniest and entertaining content such as Eddie eats America and other interesting and engaging programmes. The channel is owned by UKTV which is BBC studios.

There has been multiple different idents for the channel and below are some images of them:

 This current ident for Dave would have taken place some where around 2014 December time because it was to celebrate Christmas and was done so by adding a red background alongside a image of Santa and in the centre was the logo of the channel with Christmas decorations around it.


This ident was very simple and that's why I think it was unique because it shows a waiter with a black lid which says Dave in  bold writing which is good because it is not complexed and easy to read for the audience if it was hard to understand the name of the channel then viewers become uninterested and Dave lose viewers. This was created in 2016

This is the logo for Dave and it is also very simple and easy to read with very few designs but again it looks nice to view and people wouldn't want it to look overcomplicated. When talking about advancements I would say that there has not been much improvement but at the same time there wouldn't really need to be any improvements made because it does not look as if it needs major improvement. Overall the concept that is applied should always stay the same and that is that the purpose would be to inform and entertain.