Production analysis

In this picture you can see I am about to star filming the winter ident and evidently quite alot had changed in terms of the final ident because I myself was not happy with my overall storyline. I felt as if the theme of the ident was not entirely met due to the fact that it was about christmas time and there was no theme in the orginal ident which linked with Christmas.
For this reason I then decided to film in a more homely setting and get my sibling to help out with filming and acting in the ident because essentially Christmas is about being with family. Therefore I altered the original ident by filming it at another location and I wore a christmas jumper just to enhance the Christmas vibe.

The ident was done for the television channel dave
which has the slogan " Home of witty banter" So I investigated the meaning and tried to incorporate the type of humour and comedy into my idents. I knew that the type of comedy portrayed in Daves programmes are simple yet effective. So in the winter one I decided to film a scene where my brother and I are watching a funny programme and I laugh to the point where I lose balance and fall off the sofa. I then had to add the Dave logo at the end to show that the ident was for Dave.

I felt as if by incorporating something as simple as a Christmas jumper it would signify the time of year and theme of the ident much better to my audience. As you can see here I am laughing hysterically however I am on the edge of the sofa not realising that I am at risk of falling over.


My summer ident changed drastically as well because initially I started off in the same location as my winter ident and in terms of clothing you couldnt really tell the difference and you most definately couldnt tell it was summertime. I tried to make it look as if it was summer by wearing a short sleeve shirt but in the end you couldn't tell so I then decided to change location again and wear a different t shirt. Alongside this I was drinking Pepsi and eating ice cream as well as continuously wiping sweat off my head to try and make it believable and realistic to viewers that this ident was related to summer.
Again the ident was for Dave so the idea I had this time was to be agitated due to the fact that it was so hot and to then have an idea that I could get an ice cream. As I sat down to enjoy the ice cream it fell out my hands and I was meant to look upset and this was the comedic part of the summer ident for Dave.

In this image you can see me adjusting the camera and then getting ready to film myself for the first draft of my ident.