Evaluation

what you wanted your overall ident campaign to look like and how it linked do the channels identity and audience?

i wanted my idents to look appealing to my audience and I wanted them to easily identify what my idents were about. By making use of basic conventions I was able to perform such a ident so that people understood where it came from for example in both my idents I used a type of humour that only Dave fans would know. It is a type of witty humour which is like a mature but funny type of humour. The same type of humour which is displayed in only fools and horses.  I done a summer and winter ident and I wanted both to have some form of comedy in them that related to Dave as this way viewers who are familiar with Dave would understand what I am trying to display. By choosing to do the ident based on a season in the year made it a whole lot easier and also made it more effective as I would have had a theme to use. By using a summer ident I was able to create such a ident that had a storyline with the type of humour which is frequented in the types of programmes Dave displays. With my ident for winter I was able to relate it to Christmas and this way I could also use Christmas related props in the ident. As you can clearly see here I am pictured wearing a Christmas themed jumper as this was one of the best ways to convey to my audience that the ident is based around Christmas time.  

 

Analyse each ident separately

Visually there were many changes however I feel as if these changes were made for the better for instance with editing I was able to narrow down on certain clips where I felt I was being boring or I just thought they were too long and boring for viewers. I used a simple cutting tool on final cut pro for this. I also used a transition in the editing process as this helped to diversify specific scenes. By adding these transitions I was able to go about scene to scene smoothly. I rarely used effects as I thought there wouldn't need to be any visual effects unless it was to import my television channel logo at the end which would have been the logo for Dave. There were drastic changes in all my drafts to my final edits with one being that both my drafts were initially going to take place at the same location. The feedback I got from the audience was very interesting to look at and most people thought that the overall difference from the drafts to the final edited piece was pretty good. 

The change in audio was one of the reasons why the final edit for both idents were so successful. I used audio in such a way that uplifted the idents. I used a jingle bells soundtrack for my final edit on the winter ident and this just made the scene feel a lot more Christmas themed and more people would have understood the theme for the ident. There again was not a lot of different audio effects added, I never used any voice overs or changed any diegetic sound as I thought this would make the idents confusing and it is something that I thought Dave wouldn't do. I felt as if programmes which were displayed on Dave never really used much voiceovers so if I was going to create a ident for a television channel and the ident had conventions and effects which didn't relate to the channel I was doing it for then it would've made no sense to viewers. However I felt as if the use of sound effects and soundtracks really helped to boost my final ident as it made it more believable and understanding to viewers. I got feedback from the viewers and I decided to change quite a lot of things on the final ident and I personally believe that by doing so it made the final pieces more successful overall.

 How much are the final idents similar or different to your original ideas on your blog? Why is that?

 My final idents were very different to my offline edits. My original ideas changed drastically because of all the editing although the ideas did remain the same throughout most of the process. Most of the ideas I had stayed the same such as for instance my ideas for my winter and summer idents were the same but its how I went about changing the offline and final edits which made that it that bit different. 

Overall the idea was always the same but just got slightly uplifted and easier for viewers to understand by adding in all that editing in that final piece for both idents. In the offline edit you can see that the themes are still there although they were much more noted and detailed in the final edits for example my offline edit for Christmas was just me in a Christmas jumper and I was hoping for people to understand the idents theme jst from the jumper however if you see in the final edit for winter the jingle bells soundtrack made the theme feel more like Christmas.